Our story:

Coming from a background of a Big Four accounting tax department and many years in the real estate industry, Michele decided she could better serve her clients by creating her own firm.  With the heart of a teacher, she comes along-side her clients to help them plan, get organized, and create a system that improves efficiencies.  Southin has a background in Chemical Engineering, Sales, and Technology.  He is a believer of agile processes and systems that can be easy to implement to maximize velocity and efficiencies for customers.  As a result, customers will realize their vision faster and be nimble as markets change using our services.

As a non-traditional forward thinking business services firm, our desire is to build a collaborative team.  You and us.  Our approach is to learn and understand your processes and then work with you to implement effective systems that maximize productivity.  We strive to allow you to do what you do best and let us take the lead on the rest.  We focus on accounting, bookkeeping, virtual CFO, and back office solutions that meet the changing needs of a modern organization.  This includes bookkeeping, financial reporting, taxes, cloud integration, payroll, software development, technology advisory, and virtual CFO services.

About us:

Our firm specializes in individual and small business tax preparation and cloud-based accounting services, as well as software development and technology advisory services.  We are a Xero Bronze Partner that is local to Phoenix. Our goal is to provide you high quality service and to guide you to understand your given personal or business situation. We like to take the complex and make it simple for our clients.








Michele Simphoukham, CPA (Co-Founder)

With over 24 years of tax and accounting experience, Ms. Simphoukham is able to provide her clients with high level knowledge and assist them with important financial decisions that impact their tax situations.  Her tax experience includes:  Individuals, S-Corporations, LLCs, Trusts, and Sales Tax.  She has served as the controller/finance manager for several local real estate companies as well as spent 8 years in the tax department of KPMG, a global accounting firm.  Ms. Simphoukham is also a Xero and Hubdoc Certified Advisor, using cloud-based accounting solutions to assist her clients to improve efficiencies in their own businesses.


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Southin Simphoukham (Co-Founder)

With over 20 years of experience in sales, marketing, and technology, Mr. Simphoukham is able to provide clients with high level knowledge and assist them with important decisions, business and technology, that impact their business.  His experience includes: analyst roles, sales and marketing, back-end development, cloud development and deployment, web application development, web experience management, content management, data integration, process improvement, 360 degree digital experience (DX), mentoring, and more .  He has been a Principal Cloud Sales Consultant, Pre-Sales Engineer, Technical Architect, Web Content Manager, Systems Integrator, Software Engineer, and even an Uber driver.  

Mr. Simphoukham is also a Xero Advisor and Sun Certified Enterprise Architect.  With many years of experience in both the Sales and implementation aspect of technology, he brings a different prospective to drive increase revenue and efficiencies; leverage.